OBJECTIVES

• Position The Grey in the media and online as the trend epicentre of the Green point area.

• Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

• Increase restaurant and accommodation bookings and encourage return visits.

• Introduce and maintain relationships with influential food and travel journos and Editors.

• Successfully drive conversion rates through clever positioning & captivating brand presence.

• Secure editorial features in leading print, online & broadcast publications each month.

• Facilitate wine drops and monthly reviews with leading media and journos

• Oversee the rollout and execution of PR related events as and when required

• Increase Facebook, Twitter and Instagram user stats by minimum 30% in the first year of inception

• Include feature on The Grey in RCC monthly newsletter.

• Ensure media and celeb attendance goals of 98% + are met for each PR related event.