THE 41
Coverage
OBJECTIVES
Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular
restaurant reviews, chef profiling features, recipe, cocktail, food and wine pairing snippets, and event listings - to position the restaurant as a lead dining and bar destination along the Atlantic Seaboard
Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy-in
Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns
Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and special event attendance
Administer restaurant listings and distribution of venue brochures to all hotel concierges in and around the V&A Waterfront, Atlantic Seaboard and City Bowl.
Influencer campaigns and celebrity endorsements
Ongoing graphic design for menus, event fliers, media invites, social media marketing and other
Crisis diversion and reputation management