OBJECTIVES

• Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular restaurant media reviews, recipe, cocktail, food and wine pairing and event features - to position the restaurant, club and venue as a lead dining, bar and party destination

• Generate extensive print and online diary listing features for maximum event press coverage to drive ticket sales and inbound links for SEO

• Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy in

• Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns

• Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and event attendance

• Conceptualize and execute new event concepts for premium brand alignment and aggregation of new audiences – Example: The annual Red Carpet Fashion Show, Bokeh Film Festival, Veritas Awards and so forth

• Restaurant listings and distribution of venue brochures to all hotel concierges in around the V&A Waterfront, Atlantic Seaboard and city bowl

• Influencer campaigns and celebrity endorsements

• Ongoing graphic design for menus, event fliers, media invites, social media marketing and other

• Crisis diversion and reputation management