LOU LOU’S
COVERAGE
OBJECTIVES
Introduce and maintain relationships with influential food, wine, entertainment, inflight and lifestyle journos and editors to facilitate regular restaurant media reviews, cocktail, food and wine pairing and event features - to position the restaurant and venue as a lead dining, bar and party destination
Generate extensive print and online diary listing features for maximum event press coverage to drive ticket sales and inbound links for SEO
Host intimate media, influencer and blogger tastings, food pairings and creative events to increase media awareness and improve buy in
Engage and grow audience through newsletter marketing, blog posts and digital ad campaigns
Drive high conversion rates through corporate and private function venue bookings; private sector restaurant bookings and event attendance
Conceptualize and execute new event concepts for premium brand alignment and aggregation of new audiences
Influencer campaigns and celebrity endorsements
Ongoing graphic design for menus, event fliers, media invites, social media marketing and other
Crisis diversion and reputation management