OBJECTIVES

• Position Lakeside Lodge in the media and online as the leading five star lakeside accommodation offering in Sedgefield in terms of position, outlook, accommodation offering, hospitality, cuisine, spa and leisure activities.

• Increase brand awareness and drive brand longevity amongst target local, national and international audiences.

• Increase accommodation, restaurant, spa, event and wedding bookings.

• Introduce and maintain relationships with influential wine and travel journos and Editors.

• Successfully drive conversion rates through clever positioning & captivating brand presence in all leading publications.

• Secure editorial features in leading print, online & broadcast publications each month.

• Facilitate monthly reviews with leading media and journos

• Oversee the rollout and execution of PR related events held at Lakeside Lodge as and when required.

• Increase Facebook, Twitter and Instagram user stats by minimum 20% in the first year of inception

• Update Lakeside Lodge website and blog with a new post each month.

• Ensure media and celeb attendance goals of 98% + are met for each PR related event.